Area Sales Manager

Position:

Organization: East Africa Bottling Share Company - Coca Cola

Not Specified

Job Description

An exciting vacant position has arisen at East Africa Bottling Share Company – Ethiopia for the role of Area Sales Manager -Key Account  . East Africa Bottling Share Company works with the world’s most cherished trademark; invests in the most sophisticated production system in the world and employ people who are prepared to work with passion and focus.

Reporting to the Regional Sales Manager, the Area Sales Manager will serve as a strategic driver of volume and revenue growth. This role demands a leader capable of inspiring a high-performance sales team, optimizing market execution, and upholding our commitment to excellence.

Job Summary

The Area Sales Manager is responsible for driving sustainable volume and revenue growth within the assigned territory through effective sales execution, market development, and customer relationship management. The role leads and develops a high-performing sales team, ensures excellence in Route-to-Market execution, maximizes the utilization of sales resources, and delivers superior customer service to achieve business objectives and strengthen market leadership.

Job Requirements

Education
  • Bachelor's Degree in Marketing Management, Management, Economics, Business Administration or with related field of study

  • Must have valid minimum Auto / Dry 1 driving license

Experience

  • 3+ years relevant work experience in Sales and Marketing within a FMCG environment.

  • Minimum 1 year of experience in a supervisory role, preferably in Key Account Management, Area Sales Management, or a related sales leadership position

Duties and Responsibilities

  • Sales Execution Excellence : Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share

  • Revenue Growth : Achieve volume growth, net sales revenue growth, and increased penetration of key packs across territories

  • Sales Team Development : Build a high-performing, motivated, frontline sales team by providing coaching and training

  • Customer Relationships : Maintain high levels of customer satisfaction through effective communication and service delivery

  • Effective Resource Utilization : Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels

  • Coaches and mentors team members, providing opportunities for growth and development

Skills & Competencies

  • Strong understanding of FMCG sales practices, RTM principles, and market execution standards

  • Resolves disputes equitably, finding common ground in challenging situations

  • Engages with a wide range of people and builds effective relationships within and outside the organization

  • Builds lasting relationships with customers and meets their expectations

  • Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy

  • Demonstrates determination to achieve goals despite setbacks, constantly pushing for results

  • Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed

How To Apply

Apply through the following link: THIS LINK

Job Requirements Bachelor's Degree in Marketing Management, Management, Economics, Business Administration or with related field of study with relevant work experience How to Apply Click the apply button below Note: Applicants must have valid minimum auto / dry 1 driving license

Deadline: Jun 14, 2026, 12:00 AM

Location: Addis Ababa

Amount: 1