Area Sales Manager - Bahir dar

Position:

Organization: Repi Soap & Detergent PLC

Not Specified

Roles & Responsibilities 

  • Follow up & manage mainly secondary sales (sales from distributor to the general trade)

  • Clearly Communicate the sales performance report to sales team and distributors

  • Supporting the distributor on sell out on the daily basis & follow up on time delivery of the primary orders

  • Closely working with sales coordinator

  • Achieves the Areas' revenue and SKU target for all products by every distributor

  • Conduct weekly and month sales performance review with the distributor and the sales staff

  • Manages a team of distributor sales representative (DSR) to optimize the performance in their assigned territory.

  • Works closely with the Retail Distributor help them & manage: stock & order management, demand forecasting, credit management, profitability, sales team KPIs.

  • Develops productive relationships with key retailers and wholesalers in the area to support the distributor’s business

  • Manage the key account customers found under every distributor

  • Help build RTM database based on market nature & support the distributor sales team with account development and maintenance

  • Follow up secondary sales reports and make necessary adjustment and actions (Call Rate, Success rate and strike rate)

  • Analyze other KPI reports and take proper support and action

  • Provide competitor activity related inputs to the RSM & Trade marketing

  • Based on the market audit and analysis make sure the distributor to carry all stocks and fill gap accordingly

  • Conduct competitor related analysis with the help of marketing department

  • Conduct weekly and monthly meeting with DSR & Distributor Staff

  • Managing e-mails and other communication mediums (telegram)

  • Make sure all the resources are fulfilled by the distributor as per the standard

  • Provide downtime and undelivered orders on daily and weekly basis

  • Responsible usage of company resource. (Computer, Vehicle, Documents)

  • 90% of working hours invested on physical market visit 

  • 10% working hours invested on office/ paper work (Report, data. etc) 

  • Continuously coaching distributor sales representative and staff

  • Manage the DSR & all the sales staff of distributors in the assigned area

  • Plan & Coach the sales team and provide clear and actionable feedback

  • Motivate the sales team and distributors to deliver business objectives

  • Create a partner relationship with all distributors

  • Maintain good relationship with sales coordinators and drivers

  • Communicate to distributors/ Customers the Company EHS rule & regulation.

  • Ensure on time incident reporting  

Job Requirements

Requirement

  • BA Degree in Sales & Marketing Management field of study 

  • Minimum 3 years’ experience as Sales Representatives or 1 Year as Area Sales Manager in FMCG

How To Apply

Apply Through Ethiojobs :-  Area Sales Manager - Bahir dar  / Fill out this form   / https://forms.gle/ur5qqdjNSx8pyUp3A

through Email - hana.seyum@et.wilmar-intl.com

Job Requirements The role requires a Bachelor's degree in Sales & Marketing Management and at least three years of experience as a Sales Representative or one year as an Area Sales Manager within FMCG. Responsibilities include managing distributor teams, ensuring timely delivery of primary orders, conducting performance reviews, and building strong relationships with key retailers and wholesalers. How to Apply Submit your application through the Ethiojobs form at https://forms.gle/ur5qqdjNSx8pyUp3A and also send an email to hana.seyum@et.wilmar-intl.com with your resume and cover letter.

Deadline: Jul 4, 2026, 12:00 AM

Location: Bahir Dar, Ethiopia

Amount: 1