Nisir Microfinance Institution S.C is a leading microfinance institution in Ethiopia dedicated to providing trusted, need-based financial solutions to customers. Guided by our vision to be a beacon of swift and seamless financial solutions for underserved individuals and SMEs, we leverage intelligent systems and a people-centered approach to create sustainable value for our customers and stakeholders. To support our continued growth, strengthen our organizational capabilities, and expand our impact across Ethiopia, Strategy, Planning and Monitoring Officer

 Brand Management Expert

Purpose of the Job:

To help the company distinguish itself from the competition by designing an agile brand strategy and staying on top of customer needs, emotions, and competitive environments.

Main Duties and Responsibilities:       

·   Conduct market research to gain marketplace trends and insights, and to identify growth opportunities through innovation and adaptation of products.

·   Identify the complete profile of the company’s existing and potential product portfolio and track the economic performance of each and their future potential, measuring their profitability and market size.

·   Define life cycle plan for products and manage the life cycle ensuring that products are readily available at the right time, right place and to the right customer.

·   Collect and analyse data on customer demographics, preferences, needs, and buying behaviour to identify potential markets and factors affecting demand.

·   Track alignment of advertising campaigns, events etc. against brand standards.

·   Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.

·   Analyse the position of the company’s brand in the market and crystallize targeted customer insights.

·   Check the alignment of the brand management activities with brand positioning and marketing strategies.

·   Educate staff about the brand promise and make them become brand champions.

·   Reinforce the company’s brand promise at each point of customer contact.

·   Identify and execute opportunities to promote the brand through advertising.

·   Increase brand awareness, relevant differentiation, value, accessibility and emotional connection

·   Develop brand architecture, positioning strategy, and the company’s branding usage guidelines.

·   Develop and manage a brand plan (vision, goals and objectives) by specifying the marketing mix and weighing efforts across regions, segments, seasons, and indications to increase the product's perceived value to the customer for long-term competitiveness and brand visibility.

·   Uncover segments that are not currently being served or segments where competitors do not have clearly identifiable strategies, identify unmet customer needs and marketplace insights, and develop recommendations (marketing mix changes, entry into new segments and markets, dropping certain market segments etc.).

·   Proactively monitor customers, competition and technological trends, taking a long-term view of what is required to maintain customer loyalty, identifying any potential new products and other marketing features that should be developed to capture emerging customer trends and preferences. 

·   Develop and implement the customer experience measurement processes and feedback instruments (i.e. surveys, etc.), collect anecdotal and quantitative insights from the sales force and branches, analyse and synthesize findings and develop recommendations for enhanced customer experience.

·   Actively participate as a subject-matter expert (customer, brand, and product) in developing the company’s marketing and business strategy.

·   Develop customer and brand management models, identify patterns and trends, and evaluate methods and procedures for doing customer analytics and research.

·   Inform management of potential competitive threats and propose corrective actions.

·   Develop an Integrated Marketing/Insights plan for corporate customers.

·   Define key customer and brand performance metrics and track the company’s performance on these metrics (segment profitability, churn rate, satisfaction, lifetime value, brand eminence

·   Design and implement promotional campaigns for new products and markets

·   Assess the performance of advertising campaigns and events.

Qualification and Experience:

·       Master’s degree or Bachelor’s degree in Marketing Management, Management or related fields

·       one (1) year and two (2) years of relevant experience for Masters and Bachelor, respectively

·       Place of Work: Head Office

·       Salary: As per the company scale (Attractive).

After checking the eligibility criteria and preparing all the necessary documents, qualified and eligible applicants shall apply only online through vacancyhrm@nisirmfi.com within 7(seven) days from the date of this announcement to Nisir Microfinance Institution S.C, Human Resource Management Directorate. In person or postal application will not be accepted.

·       Please indicate the job title in the email subject line and submit all testimonials as a single PDF file.

·       Only short-listed applicants will be communicated.    

Application deadline: 5:00 PM, August 9, 2026 Job Requirements Master’s degree or Bachelor’s degree in Marketing Management, Management or related fields of study with relevant work experience out of with ·       one (1) year and two (2) years of relevant experience for Masters and Bachelor, respectively How to Apply Interested applicants can submit their CV and relevant documents through the provided e-mail