Department: Marketing
Reports to: Marketing Director

1.Position Summary:
ROMEL seeks a strategic and visionary Brand Manager to be the guardian and architect of our brand across all divisions. This pivotal role is responsible for developing and executing the overall brand strategy to drive equity, consistency, and market leadership. You will translate business objectives into compelling brand narratives, oversee the launch of new sub-brands, and ensure that every customer touch-point from packaging to showroom experience reinforces our promise of quality and innovation. This role requires a blend of strategic thinking, creative oversight, and commercial acumen.

2. Duties and Responsibilities:

Brand Strategy & Governance:

• Develop and implement the annual master brand strategy and positioning for ROMEL, ensuring alignment with overall business goals.

• Create and enforce comprehensive brand guidelines (visual identity, tone of voice, messaging) for use across all divisions and departments.

• Conduct regular brand audits and market research to monitor brand health, perception, and competitive positioning.

Multi-Division Brand Leadership:

• Lead the naming, positioning, and launch strategy for new business divisions, developing distinct yet complementary sub-brand identities.

• Collaborate with the Product and Factory teams on new product development, ensuring alignment with brand promise and market trends.

• Oversee the development of all core branding assets: packaging, signage, corporate presentations, and high-value marketing collateral.

• Campaign & Creative Direction:

  • Lead the development of integrated marketing campaign concepts (ATL/BTL) from brief to execution, including TV/radio, print, and major events.

  • Brief and manage relationships with external agencies (creative, media, PR) to deliver high-impact work on brand and on budget.

  • Provide creative direction for all major campaigns and ensure all marketing output meets brand standards.

• Budget & Reporting:

  • Manage the brand marketing budget, allocating resources for maximum impact and ROI.

  • Report on brand performance metrics, including awareness, consideration, and preference studies.

Job Requirements

3. Qualifications & Experience:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field. An MBA is a strong plus.

• Minimum of 4 - 6 years of experience in brand management, marketing, or agency account management, preferably in consumer goods, retail, electrical equipment or building materials.

• Proven track record of developing brand strategies and successfully launching new products or sub-brands.

• Exceptional strategic thinking, creative judgment, and presentation skills.

• Strong project management and stakeholder management abilities.

Gender: Both

How To Apply

Interested and qualified applicants fulfilling the above requirements should send a non-returnable application, CV and relevant documents online on info@romelelectrical.com or submit their CV in face at HR Department on floor no 3 at Romel Head Quarter in front of Kazanchis Urael Church within two weeks from this announcement. 

Applicants must indicate position applied for on the e-mail subject. 

Only short listed applicants will be contacted.

Job Requirements Master's or Bachelor's Degree in Marketing, Business Administration, Communications or in a related field of study with relevant work experience Duties and Responsibilities: - Develop and implement the annual master brand strategy and positioning for ROMEL, ensuring alignment with overall business goals. - Lead the naming, positioning, and launch strategy for new business divisions, developing distinct yet complementary sub-brand identities. - Manage the brand marketing budget, allocating resources for maximum impact and ROI. How to Apply Submit your non-returnable application and CV along with supporting documents in person to HR Department on floor no 3 at Romel Head Quarter in front of Kazanchis Urael Church or via email: info@romelelectrical.com