Category Manager (Brand Manager)

Position:

Organization: Awash Wine Share company

Not Specified

To develop the brand in terms of awareness and sales.

Key Responsibilities : 

  • Manage brand research and development.

  • Develop strategy for marketing engagements, campaign, consumer engagement.

  • Create digital consistency throughout all platforms.

  • Manage budget for the brand.

  • Develop and structure brand experiential activities.

  • Analyze the sales trend and come up with marketing strategy.

  • Manage cross-functional activities.

  • Manage creative agencies as stakeholders.

  • Manage and evaluate the ideas provided by Creative Agencies.

  • Manage brand activations and launches.

  • Conduct ATL and BTL or TTL activities.

  • Develop and implement quarterly plans.

  • Prepare and share quarterly and annual reports.

  • Conduct vendor-related activities such as vendor selection, communication, payment, contract etc.

  • Make frequent interaction with Quality Assurance department regarding label, product, Standards Agency requirements.

  • Work with production department on product development and innovation.

  • Organize and manage consumer-based events.

  • Develop POSM design and deployment plan.

  • Inspect brand health constantly and come up with plan to improve performance.

  • Ensure the ISO standard implementation in the company.

  • Implementing quality and food safety objectives and clearing non-conformities reported following audits.

  • Managing tasks in compliance to the system including infrastructure requirements.

  • Communicating new procedures, policies, formats, work instructions and for any changes of raw material, process and product related to QFST and verifying records.

  • The job holder is responsible to follow all SOPs and safety protocols of the company while doing his/her job.

  • Attend monthly regular team meetings and share thoughts and ideas with colleagues.

  • Performs other related tasks as assigned by the immediate supervisor.

Job Requirements

Education: 

  • MA Degree or BA Degree in Marketing or Business Management or Accounting or related fields.

Experience:

  • 8 Years of Work Experience for MA Degree or 10 years of work experience for BA Degree on Brand and Innovation out of which 3 years in Managerial Position.

How To Apply

All interested and qualified candidates can apply at THIS LINK

Job Requirements MA or BA Degree in Marketing, Business Management, Accounting or in a related field of study with relevant work experience, out of which 3 years in Managerial Position. Duties and Responsibilities: - Manage brand research and development. - Develop strategy for marketing engagements, campaign, consumer engagement. - Manage budget for the brand. How to Apply Apply using the provided link below

Deadline: Feb 16, 2026, 12:00 AM

Location: , Addis Ababa

Amount: 2