Job Title: Marketing and Communication Manager

Department: Marketing and Communications

Reports To: Managing Director / Chief Executive Officer

Location: Addis Ababa, Ethiopia

Employment Type: Full-time

The Marketing and Communication Manager is responsible for overseeing all marketing and communication activities at Infomind Solutions PLC. This role aims to enhance the company’s brand image, promote its services, engage clients, and ensure consistent and impactful messaging across all channels. The position plays a strategic role in supporting business growth through targeted marketing campaigns, effective communication strategies, and stakeholder engagement.

Key Responsibilities:

Strategic Marketing and Communication Planning

• Develop and implement integrated marketing and communication strategies aligned with the company’s vision and business goals.

• Conduct market analysis and audience segmentation to inform campaign strategies.

• Plan and manage annual marketing and communication budgets.

Brand Development and Management

• Maintain and strengthen the Infomind brand across all touchpoints including digital platforms, marketing materials, and media.

• Ensure consistency in brand voice, tone, and visual identity in all internal and external communications.

• Manage corporate identity and oversee brand guideline implementation.

Public Relations and Corporate Communication

• Serve as the primary liaison for media and public relations.

• Draft and disseminate press releases, newsletters, executive messages, and other key communications.

• Build and maintain relationships with key stakeholders, including clients, partners, media, and industry bodies.

• Manage internal communication to align staff with corporate messages and values.

Digital and Content Marketing

• Oversee the content strategy for the company’s website, blog, and social media platforms.

• Lead digital campaigns (SEO, email marketing, paid ads) to increase visibility and lead generation.

• Monitor analytics to assess campaign effectiveness and optimize strategies accordingly.

• Produce high-quality marketing content including brochures, presentations, proposals, and promotional materials.

Event Management and Stakeholder Engagement

• Organize and manage company events, webinars, sponsorships, and exhibitions to boost brand presence and client engagement.

• Support business development efforts through communication tools and strategic messaging.

• Collaborate with other departments to align communication with operational and strategic priorities.

Team Leadership

• Lead, coach, and manage the marketing and communication team to deliver high-impact results.

• Foster a culture of creativity, innovation, and continuous improvement.

Job Requirements

Required Qualifications:

• Bachelor's degree in Marketing, Communication, Public Relations, or a related field.

• Master’s degree or professional certifications (e.g., CIM, Digital Marketing, Corporate Communications) are an asset.

• At least 5 years of proven experience in marketing and communications, preferably in the consulting, HR, or tech sector.

• Demonstrated success in managing integrated campaigns and communication programs.

Key Competencies:

• Excellent written and verbal communication skills

• Strong branding, PR, and digital marketing knowledge

• Ability to lead projects and manage cross-functional teams

• Strategic thinking and attention to detail

• Proficient in marketing tools and platforms (e.g., Adobe Suite, HubSpot, Google Analytics)

Working Conditions:

• Office-based with occasional fieldwork or event participation.

• Dynamic and collaborative work environment.

How to Apply

Qualified candidates are invited to send their CV and a cover letter to girma@ethiojobs.net with the subject line: "Application for Marketing and Communication Manager – Infomind Solutions PLC" 

Job Requirements MA or BA Degree in Marketing, Communication, Public Relations or in a related field of study with relevant work experience Duties and Responsibilities: - Develop and implement integrated marketing and communication strategies aligned with the company’s vision and business goals. - Maintain and strengthen the Infomind brand across all touchpoints including digital platforms, marketing materials, and media. - Ensure consistency in brand voice, tone, and visual identity in all internal and external communications. How to Apply Submit your application letter via email: girma@ethiojobs.net