About Us

Arada Luxury Mall is setting a new benchmark for premium retail, dining, and lifestyle experiences in East Africa. Spanning 133,000 square meters built-up area in the heart of Addis Ababa, we are creating Ethiopia’s first international-standard luxury destination.

As we prepare to open our doors as the nation's premier shopping and entertainment destination, we are building a world-class team driven by excellence, innovation, and exceptional customer experience. We offer a dynamic work environment where quality, professionalism, and career growth are central to everything we do, you are not just taking on a role you are shaping a flagship development, growing alongside top industry professionals, and building a career at the forefront of Africa’s evolving retail landscape.

Purpose

The Marketing & Events Manager will lead the brand, marketing, communications, and events strategy for a landmark international-standard luxury mall.

The role will be responsible for building and strengthening the mall's market presence, developing compelling campaigns, managing advertising and creative partners, and creating memorable events and experiences that attract customers, build brand recognition, and support the mall's commercial objectives.

The successful candidate will combine retail marketing expertise, strong event management capabilities, and digital fluency with a strong understanding of premium brand positioning and customer engagement.

Key Roles and Responsibilities;

1.Brand Strategy & Mall Positioning

• Develop and implement the mall's marketing and brand strategy in alignment with its positioning as a premium international-standard destination.

• Establish and maintain consistent brand identity, messaging, visual standards, and tone across all customer-facing channels.

• Strengthen awareness and recognition of the mall as a leading luxury retail and lifestyle destination.

• Ensure all marketing activities reflect the mall's desired image, quality, and customer experience.

• Develop campaigns that communicate the mall's unique proposition and create excitement around its opening and ongoing activities.

1. Pre-Opening & Launch Marketing

• Lead the marketing and communications activities supporting the mall's pre-opening and official launch.

• Develop and execute a comprehensive launch strategy designed to generate awareness, anticipation, and customer interest.

• Coordinate launch campaigns across relevant traditional, digital, social, outdoor, and experiential channels.

• Develop marketing calendars, campaign timelines, and launch activities in coordination with key stakeholders.

• Ensure all launch communications are consistent, timely, engaging, and aligned with the mall's premium positioning.

1. Events & Customer Experiences

• Develop and manage the mall's events and activation strategy to attract customers and create memorable experiences.

• Plan, coordinate, and execute launch events, seasonal campaigns, promotional activities, lifestyle events, and other mall activations.

• Manage event concepts from planning and budgeting through execution and post-event evaluation.

• Coordinate with tenants, vendors, event partners, agencies, and other stakeholders to deliver high-quality events.

• Ensure events are professionally executed and consistent with the mall's luxury positioning and customer experience standards.

• Identify opportunities to create distinctive experiences that encourage customer engagement, visitation, and repeat visits.

4. Digital Marketing & Social Media

• Develop and implement the mall's digital marketing and social media strategy.

• Manage the mall's social media presence, content direction, digital campaigns, and online brand engagement.

• Develop engaging content that showcases the mall, its tenants, experiences, events, and lifestyle offering.

• Monitor digital engagement, audience response, and campaign performance and use insights to improve future activities.

• Stay current with emerging digital platforms, content trends, and customer engagement opportunities relevant to premium retail and lifestyle brands.

1. Advertising & Agency Management

• Manage relationships with advertising agencies, creative partners, media partners, event companies, and other external marketing service providers.

• Develop clear briefs, campaign requirements, timelines, and expected deliverables for external partners.

• Monitor partner performance and ensure marketing activities are delivered according to agreed standards and timelines.

• Coordinate advertising placements and promotional activities across appropriate media channels.

• Ensure all external communications and creative materials maintain consistency with the mall's brand identity.

1. Tenant & Stakeholder Collaboration

• Work closely with tenants and the leasing team to support coordinated marketing activities and tenant engagement.

• Develop opportunities for joint campaigns, promotions, events, and customer engagement initiatives with tenants.

• Coordinate with mall management and other departments to ensure marketing and events are aligned with operational requirements.

• Build strong relationships with relevant media, influencers, partners, and other stakeholders.

1. Marketing Performance & Continuous Improvement

• Develop appropriate marketing and event performance indicators and monitor campaign effectiveness.

• Track customer engagement, digital performance, event participation, and other relevant marketing outcomes.

• Evaluate the effectiveness of campaigns and events and provide recommendations for improvement.

• Monitor market trends, customer preferences, competitor activities, and emerging opportunities within the retail and lifestyle sector.

• Continuously identify innovative ways to strengthen the mall's brand, customer engagement, and market presence.

What we’re looking for

We are looking for a creative, commercially minded, and digitally fluent marketing professional who understands how to turn a destination into a brand.

The ideal candidate can move seamlessly between strategy and execution from shaping the mall's identity and building anticipation for its launch, to creating compelling digital campaigns and delivering exceptional events and experiences that keep customers engaged long after opening.

This is an opportunity to play a key role in building the identity and public presence of a landmark luxury destination in Ethiopia.

Job Requirements

Qualifications & Experience;

• Bachelor's degree in marketing, Communications, Business Administration, Public Relations, Event Management, or a related field.

• Minimum of 8 years Proven experience in retail marketing, mall marketing, hospitality, lifestyle, luxury brands, or a comparable customer-facing environment.

• Demonstrated experience in event planning and management, preferably involving large-scale events or brand activations.

• Experience managing advertising agencies, creative partners, media partners, and other external vendors.

• Strong understanding of digital marketing and social media strategy.

• Experience working in a pre-opening, launch, or major brand development environment is highly desirable.

Key Competencies

• Strong marketing and brand management skills

• Event planning and execution

• Digital and social media fluency

• Creative thinking and strong sense of brand

• Strong project and campaign management

• Agency and vendor management

• Excellent communication and stakeholder management

• Customer-focused mindset

• Strong organizational and coordination skills

• Data-driven approach to marketing performance

• Ability to work in a fast-paced, dynamic environment

How To Apply

Interested applicants meeting the requirement can send their application through the mentioned e-mail address below.

Only shortlisted applicants will be contacted

Application Deadline: October 03, 2026

hrrecruitment@mwstradingplc.com

Job Requirements The successful candidate should possess a Bachelor’s Degree in Marketing, Communications, Business Administration, Public Relations, Event Management, or a related field. The candidate should have a minimum of 8 years of relevant professional experience in retail marketing, mall marketing, hospitality, lifestyle, luxury brands, or a comparable customer-facing environment. How to Apply Submit your non-returnable application and CV along with supporting documents in Via email hrrecruitment@mwstradingplc.com