About LEFOPS

LEFOPS Educational Services (Linking Education & Future Opportunities for Students) is an education consultancy dedicated to helping students explore international education opportunities and achieve their academic goals. We are seeking a motivated, creative and results-oriented Marketing & Student Recruitment Officer to lead student outreach, school engagement, digital marketing, education events and prospective student conversion.

Job Requirements

Education:

• Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, Education or with related field of study

Experience:

• Minimum of 2 years of relevant work experience.

  Experience in education marketing, student recruitment, events, sales or digital marketing is highly preferred.

• Experience organizing education fairs or promotional events is an advantage.

Quantity Required: 1

Employment Type: Full-Time

Location: Addis Ababa

Salary: Negotiable salary per month + additional performance-based incentives will be provided based on agreed targets for qualified student leads, applications, enrollments and marketing performance.

Duties and Responsibilities

Student Recruitment

• Develop and implement student recruitment and marketing activities.

• Engage with prospective students and parents interested in studying abroad.

• Promote international study opportunities and LEFOPS services.

• Follow up with prospective students and guide them toward consultation and application.

School Visits & Presentations

• Identify and establish relationships with high schools and other educational institutions.

• Organize and conduct school visits, student presentations and information sessions.

• Promote international education opportunities and LEFOPS services.

• Generate qualified student leads through school outreach.

Education Fairs & Events

• Support the planning and organization of education fairs, seminars, open days and student recruitment events.

• Coordinate event logistics in collaboration with the manager.

• Promote events and maximize student participation.

• Follow up with prospective students and parents after events.

Social Media Marketing

• Manage LEFOPS social media campaigns on Facebook, Instagram, TikTok and other relevant platforms.

• Develop content ideas and coordinate promotional campaigns.

• Monitor engagement, inquiries and campaign performance.

• Convert social media inquiries into qualified student leads.

Lead Generation & Follow-Up

• Generate student leads through schools, events, social media and other marketing channels.

• Maintain an organized database of prospective students.

• Follow up consistently with inquiries and prospective applicants.

• Track leads from initial contact through consultation and application.

Application Conversion

• Work closely with the admissions and application team to convert qualified leads into applications.

• Identify barriers preventing students from applying and report them to management.

• Maintain regular communication with prospective students throughout the application process.

Marketing Reporting

• Prepare monthly marketing and student recruitment reports.

• Track leads, consultations, applications, admissions and enrollments.

• Evaluate the performance of different marketing channels.

• Recommend improvements based on marketing results and recruitment targets

Key Performance Indicators (KPIs)

• Qualified student leads generated.

• School visits and presentations conducted.

• Number of students reached through outreach activities.

• Education events organized and supported.

• Social media inquiries and qualified leads.

• Consultation bookings.

• Applications generated.

• Student admissions and enrollments.

• Lead follow-up and conversion rates.

• Monthly marketing performance and reporting

Skills & Competencies

• Strong communication, presentation and interpersonal skills

• Good knowledge of social media marketing and digital content.

• Ability to communicate professionally with students, parents, schools and institutional partners.

• Strong organizational, planning and follow-up skills.

• Ability to work independently and collaboratively with management.

• Target-oriented, proactive and results-driven.

• Fluency in English and Amharic.

What We Offer

• Competitive base salary and performance incentives.

• Professional development opportunities.

• Exposure to international education and university partnerships.

• Opportunities to develop expertise in student recruitment, marketing and event management.

• A collaborative and performance-oriented working environment

How To Apply

Interested candidates should submit updated CV, short cover letter and contact information for two professional references via email: info@lefops.com with a subject line : Application – Marketing & Student Recruitment Officer Application

Note: We will send guidelines to shortlisted candidates, who will then submit their proposals.

Only shortlisted candidates will be contacted.

Job Requirements Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, Education or with related field of study with relevant work experience Duties and Responsibilities - Develop and implement student recruitment and marketing activities. - Engage with prospective students and parents interested in studying abroad. - Identify and establish relationships with high schools and other educational institutions. - Organize and conduct school visits, student presentations and information sessions. - Coordinate event logistics in collaboration with the manager. - Promote events and maximize student participation. How to Apply Interested candidates should submit updated CV, short cover letter and contact information for two professional references via email: info@lefops.com with a subject line : Application – Marketing & Student Recruitment Officer Application Note: We will send guidelines to shortlisted candidates, who will then submit their proposals.