About the Role

We are looking for an experienced and commercially minded Marketing Director to provide strategic leadership for the marketing function of a growing organization operating in the real estate and property development sector.

The successful candidate will be responsible for developing and executing the overall marketing strategy, strengthening brand positioning, driving market presence and customer engagement, and contributing to business growth through effective marketing initiatives.

This is a senior leadership role requiring a combination of strategic thinking, strong commercial understanding, brand leadership, digital marketing expertise, and proven team-management capability.

Key Responsibilities

• Develop and implement the organization's overall marketing strategy and annual marketing plan.

• Establish marketing objectives, priorities, budgets, targets, and performance measures.

• Lead and manage the marketing function, ensuring effective team performance and execution.

• Oversee integrated marketing communications, advertising, digital marketing, public relations, events, content, and creative activities.

• Develop and maintain a strong and consistent corporate brand across all communication and customer touchpoints.

• Lead market research and analysis to identify customer needs, market trends, competitor activities, and new business opportunities.

• Develop and oversee marketing strategies for real estate products and services.

• Work closely with Sales, Business Development, Customer Relations, Projects, Finance, and other functions to align marketing initiatives with business objectives.

• Lead major marketing campaigns and promotional initiatives from strategy through execution.

• Monitor campaign performance, lead generation, customer acquisition, engagement, marketing costs, and return on investment.

• Manage relationships with advertising agencies, media organizations, research firms, creative partners, and other external stakeholders.

• Develop and manage the marketing budget, ensuring effective allocation and cost efficiency.

• Protect and strengthen the organization's reputation, public image, and market positioning.

• Establish effective marketing policies, procedures, standards, and approval processes.

• Prepare regular marketing performance reports, market insights, and strategic recommendations for senior management.

• Promote innovation, accountability, professionalism, collaboration, and high-performance within the marketing team.

Job Requirements

Key Requirements

• Bachelor's degree in Marketing, Business Management, Business Administration, Communications, or a related field.

• A Master's degree in Marketing, Business Administration, or a related field is an advantage.

• Minimum 8 years of relevant professional experience, with significant experience in marketing management.

• At least 3 years of experience in a managerial or leadership position.

• Proven experience in developing and executing strategic marketing plans.

• Strong experience in brand management, digital marketing, advertising, integrated marketing communications, market research, and campaign management.

• Demonstrated understanding of marketing's contribution to sales, revenue growth, lead generation, and customer acquisition.

• Experience in real estate, property development, construction, or related industries is an advantage.

• Proven experience managing marketing teams, budgets, agencies, and external partners.

• Strong analytical, communication, negotiation, and presentation skills.

Key Competencies

• Strategic thinking and strong business acumen

• Marketing planning and execution

• Leadership and team management

• Brand and digital marketing

• Commercial and customer orientation

• Market research and analytical thinking

• Campaign and budget management

• Stakeholder and relationship management

• Creativity and innovation

• Strong communication and presentation skills

• Accountability, integrity, and professionalism

What We Offer

• An opportunity to lead the marketing function of a growing organization.

• A strategic leadership role with direct exposure to senior management.

• The opportunity to shape brand positioning, market growth, and customer engagement.

• A dynamic environment with opportunities for professional growth and impact.

How to Apply

Interested and qualified candidates are invited to submit their updated CV.

Only shortlisted candidates will be contacted.

Job Requirements The successful candidate should possess a Bachelor’s Degree in Marketing, Business Management, Business Administration, Communications, or a related field, with a Master’s Degree in Marketing, Business Administration, or a related field considered an added advantage. The candidate should have a minimum of 8 years of relevant professional experience, with significant experience in marketing management. How to Apply Apply using the provided link below.