Lovegrass Agro Processing Plc is looking for a dynamic and commercially minded Marketing Lead to strengthen our market presence and support the growth of our FMCG and agro-processing brands across Ethiopia.

This is a strategic role within the company. It is not purely a hands-on execution role, nor is it limited to people management. We are seeking someone who can think strategically, understand Ethiopian consumers deeply, and translate business objectives into practical and structured marketing plans that can be effectively executed in the market.

The Marketing Lead will play a key role in shaping local marketing direction, coordinating campaigns and initiatives, ensuring alignment between business goals and market realities, and guiding the execution of marketing activities through internal teams and external partners.

Who We Are Looking For

• Strong understanding of marketing within the Ethiopian FMCG and agro-processing sector
• Deep knowledge of Ethiopian consumers, buying behaviour, and market dynamics
• Ability to convert ideas and strategies into clear, actionable plans
• Strong communication and coordination skills
• Commercially aware with practical problem-solving abilities
• Organized, structured, and capable of managing multiple priorities
• Comfortable working across departments and with leadership teams

Key Responsibilities

• Bring strong understanding of Ethiopian consumers, market trends, and competitive dynamics
• Translate business and marketing strategies into clear implementation plans with timelines and accountability
• Support the development and execution of brand-building and trade marketing activities
• Work closely with senior leadership to shape marketing direction and commercial growth initiatives
• Coordinate and guide local marketing execution across different product categories
• Manage relationships with external agencies, media partners, and service providers
• Ensure marketing activities are aligned with company objectives, local realities, and market opportunities
• Monitor campaign effectiveness and recommend improvements based on market feedback and performance

Ethiopian Market Understanding

• Strong awareness of Ethiopian consumer culture, economic realities, and retail environment
• Ability to apply local market insights to business and marketing decisions
• Understanding of both traditional and modern trade channels is an advantage

Communication & Leadership

• Strong verbal and written communication skills
• Able to communicate effectively with leadership, sales teams, and operational departments
• Capable of aligning teams and driving collaboration across functions

• Degree in Marketing, Business Administration, Economics, Management, or related fields
• Strong understanding of consumer behaviour, branding, market dynamics, and commercial principles
• Additional training or certification in marketing is an advantage

Interested and qualified candidates are invited to submit their CV to: 

Email: talent@thelovegrass.com

Deadline: June 09,2026

*Please include “Marketing Lead” in the email subject line.

Lovegrass Agro Processing PLC

We are an equal opportunity employer and encourage qualified candidates to apply! Job Requirements Degree in Marketing, Business Administration, Economics, Management, or related fields of study with relevant work experience, out of which 5 years in a managerial role Duties & Responsibilities: - Develop and implement marketing initiatives and strategies to direct the company toward growth - Oversee all marketing campaigns for the company - Lead market research efforts to uncover the viability of current and existing products/services  null How to Apply Interested applicants can submit their CV and relevant documents through the provided e-mail