Job Description

The Media, Digital, and Brand PR Manager will provide strategic leadership in media management, digital marketing, and brand communication across the company’s brand portfolio. The role will be responsible for developing and implementing integrated media strategies, maximizing media investment returns, strengthening brand visibility, and ensuring effective communication with target audiences.

The position will work closely with brand teams, media and creative agencies, global and local stakeholders, and external partners to deliver impactful and innovative media solutions across traditional, digital, social, and emerging platforms.

Key Responsibilities

Develop and implement strategic media plans and annual media briefs across the company’s brand portfolio.

Provide strategic direction for traditional, digital, social, and emerging media to maximize reach, engagement, and return on media investment.

Lead the implementation of the MWB#3 Framework across brands and ensure alignment with global media and communication standards.

Develop and manage integrated digital marketing strategies aligned with brand objectives and target audiences.

Work closely with brand teams, media agencies, creative agencies, and external partners to deliver innovative and impactful media solutions.

Drive effective and efficient media buying and ensure optimal utilization of media budgets.

Monitor media performance, including reach, resonance, GRPs, share of voice, channel effectiveness, and campaign ROI.

Lead quarterly media performance reviews and provide actionable recommendations to improve campaign effectiveness.

Monitor competitive media activities, industry trends, consumer behavior, and emerging digital opportunities.

Identify and evaluate relevant media sponsorship opportunities and ensure effective utilization of sponsorship assets.

Ensure strong brand storytelling, visual branding, and creative execution across media and digital platforms.

Work with agencies to ensure digital campaigns meet creative excellence and platform best-practice standards.

Manage media budgets and ensure campaigns are delivered within approved budgets and agreed scope.

Review and validate media execution, invoices, and related documentation to ensure value for money and proper financial control.

Monitor the performance of media planning, buying, and monitoring agencies and ensure timely and effective delivery.

Provide regular media trends, performance reports, competitive insights, and strategic recommendations to management.

Build strong relationships with media owners, agencies, strategic partners, and other relevant stakeholders.

Set objectives, coach, and support commercial and marketing teams in digital media development and effective media usage.

Job Requirements

Requirements

Requirements required

Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Psychology, Humanities, Communications, or a related field.

MBA or MSc is an added advantage.

Minimum 8–10 years of relevant experience in Media Management, CMI, Innovation, Brand Management, Digital Marketing, or related areas.

Experience in the FMCG industry, preferably the beverage sector.

Strong knowledge of digital marketing, media planning, media buying, social media, and integrated marketing communications.

Strong eye for aesthetics, storytelling, visual branding, and creative communication.

Proven ability to develop compelling brand stories and engaging consumer experiences.

Strong analytical skills with the ability to interpret media and consumer data and translate insights into actionable strategies.

Experience managing media agencies, digital campaigns, budgets, and external partners.

Strong strategic thinking, negotiation, communication, presentation, and stakeholder management skills.

Creative, innovative, commercially minded, and results-oriented.

Strong attention to detail and ability to manage multiple brands and campaigns simultaneously.

Excellent interpersonal and team leadership skills.

How To Apply

Interested and qualified candidates should submit their updated CV to deborah.eshetu@ethiojobs.net. With a subject line of Recruiting on Behalf of a Multinational Company – Media, Digital, and Brand PR Manager.