Job Requirements

Education:

• Bachelor's Degree in Marketing, Economics, Statistics, Business Administration, Sociology, or a related field.

Experience:

• 3–5 years of direct experience in market research, insights, or business research. General marketing, sales, or social media experience will not be counted.

• Proven experience designing and running both quantitative and qualitative studies from start to finish.

• Experience with digital data collection tools such as KoboToolbox, ODK, SurveyCTO, Google Forms, or similar.

• Experience presenting findings to senior management and turning data into recommendations.

• Experience with market sizing, pricing research (e.g., Van Westendorp, conjoint), or segmentation analysis.

• Research experience in banking, fintech, telecom, or B2B technology/SaaS in Ethiopia or East Africa.

• Experience with a research agency or a consulting firm.

Duties and Responsibilities

Market & Industry Research

• Size and segment markets for Pitron's products (TAM/SAM/SOM), including banks, MFIs, SACCOs, SMEs, retail, and hospitality.

• Track Ethiopia's financial services and technology landscape, including NBE directives, digital payments, fintech licensing, and the entry of new players. Translate these changes into implications for Pitron.

• Build and maintain competitor profiles covering product features, pricing, positioning, clients, and go-to-market moves for each business unit.

Customer & user research

• Design and run quantitative studies, including surveys, questionnaire design, sampling plans, and data cleaning.

• Conduct qualitative research, including in-depth interviews with B2B decision-makers (CIOs, operations heads, finance managers), focus groups, and field visits.

• Use your own professional network to secure interviews and survey participation from banks, MFIs, SACCOs, SMEs, and other target organisations.

• Run customer satisfaction, NPS, churn, and win/loss studies with existing clients.

• Develop buyer personas and customer journey maps for B2B and B2C products

Insight & reporting

• Turn findings into clear, actionable reports, dashboards, and presentations for management.

• Support product launches, pricing decisions, and campaigns with evidence. Page 1 Pitron Technology Solutions PLC | Research & Insights Specialist

• Measure brand awareness, perception, and campaign effectiveness through pre/post studies and brand health tracking.

• Maintain a central research repository so insights are reusable across teams.

Collaboration

• Work with business unit heads, sales, and product teams to define research questions before projects start.

• Brief and manage external research agencies or field enumerators when needed

Skills & Competencies

• An established, active network for conducting research, including contacts in banks, MFIs, SACCOs, fintechs, SMEs, or technology companies who can be reached for interviews and surveys, plus access to reliable field enumerators, moderators, or research agencies in Ethiopia.

• Hands-on skill in at least one statistical or analysis tool, such as SPSS, Stata, R, or Python, plus advanced Excel (pivot tables, lookups, data cleaning)

• Strong written and spoken English and Amharic. You must be able to conduct interviews in Amharic and write reports in English

• Membership in professional, industry, or business associations that give access to research participants.

• Data visualization skills in Power BI, Tableau, or Looker Studio.

• Knowledge of research ethics and data privacy practices.

How To Apply

Apply through the following link: [application form link]

Only shortlisted candidates will be contacted.

Job Requirements Bachelor's Degree in Marketing, Economics, Statistics, Business Administration, Sociology, or a related field with relevant work experience How to Apply Click the apply link below