Prana Events, a division of Fairteam Trading PLC, is a leading organizer of international trade fairs and corporate events in Ethiopia. With over 18 years of proven industry experience, the company delivers high-impact exhibitions by combining strategic insight, modern technology, and strong local market expertise. Powered by a team of 46+ skilled professionals, Prana Events is committed to creating platforms that drive business connections, industry growth, and long-term value for clients and partners.

Fairteam Trading PLC, a leading organizer of major Trade Fairs and B2B events in Ethiopia, is seeking a highly driven Sales & Business Development Manager to lead the commercial function of its Trade Fair portfolio.
The role oversees full-cycle revenue generation across exhibitor sales, stand sales, sponsorships, group participation, strategic partnerships, and new business development.
The Manager provides leadership to the Sales & BD team while also personally managing high-value strategic accounts and driving key commercial outcomes.

Key Responsibilities:

• Lead the Sales & BD department, including strategy setting, team supervision, and performance management.

• Define annual commercial strategies and translate them into actionable sales plans and targets.

• Oversee pricing, discounting, and approval of commercial proposals.

• Manage sales engine governance, pipeline management, CRM accuracy, and forecasting.

• Personally oversee top-tier strategic accounts, including relationship management, negotiation, and contract closure.

• Lead business development initiatives for expansion of existing fairs and development of new trade fair concepts.

• Build and manage strategic partnerships with associations, embassies, ministries, and corporate partners.

• Ensure cross-functional alignment with Operations, Marketing, Stand Production, Technical, and Finance teams.

• Deliver commercial reports, forecasts, dashboards, and market/competitor insights.

• Drive continuous improvement across sales processes and commercial delivery models.

Job Requirements

Requirements

• Bachelor’s Degree in Business, Marketing, Economics, or related field (Master’s preferred).

• Minimum 8+ years in B2B sales/business development roles.

• At least 3+ years in a managerial or team-lead role.

• Minimum 4 years’ experience in sponsorship-driven or complex B2B services.

• Proven success managing teams with large revenue targets.

• Strong experience negotiating senior-level corporate and institutional deals.

• Advanced commercial strategy, pricing, negotiation, and financial analysis skills.

• Strong communication, stakeholder management, and CRM proficiency.

• Ability to meet timelines within fast-paced event cycles.

How To Apply

Interested and qualified candidates should submit their updated CV to deborah.eshetu@ethiojobs.net with the subject line: “Sales & Business Development Manager”.

Job Requirements Bachelor’s Degree in Business, Marketing, Economics or in a related field of study with relevant work experience, out of which 3+ years in a managerial or team-lead role or 4 years’ experience in sponsorship-driven or complex B2B services. Duties and Responsibilities: - Lead the Sales & BD department, including strategy setting, team supervision, and performance management. - Define annual commercial strategies and translate them into actionable sales plans and targets. - Oversee pricing, discounting, and approval of commercial proposals. How to Apply Submit your application, updated CV and supporting credentials via email: deborah.eshetu@ethiojobs.net