Sales Representative

Position:

Organization: HEINEKEN ETHIOPIA

Not Specified

Job Purpose:

The Sales Representative will be responsible for managing and expanding our territory to drive sales growth for our Heineken Breweries portfolio. This role demands exceptional relationship management skills, a proactive approach to executing outlet strategies, and the ability to effectively utilize digital tools to enhance customer engagement and satisfaction.

Job Requirements

Education:

  • Bachelor's Degree in any field of study

Experience

  • 0-3 years of experience in related experience

  • Experience in FMCG will be an added advantage

Locations: Mojo

Duties and Responsibilities

  • Manage master data and oversee horizontal expansion.

  • Implement PICOS strategies and drive sales orders.

  • Manage forward stock and push essential SKUs while ensuring FIFO stock movement.

  • Collaborate with service providers to enhance performance.

  • Increase Heineken Breweries Point of Sale (POS) presence by actively prospecting and preparing commercial propositions for new outlets.

  • Follow a weekly visit plan defined by the line manager, ensuring all outlets are visited as scheduled.

  • Complete outlet execution check and ensure perfect execution during visits.

  • Monitor stock levels of Heineken products, advising outlets and taking action to maintain optimal inventory.

  • Check fridge stock, positioning, and planogram adherence, taking corrective actions as necessary.

  • Ensure optimal placement of visibility materials both inside and outside outlets.

  • Utilize SEM, B2B order generation, and customer management tools effectively.

  • Manage loyalty schemes and enhance customer engagement.

  • Execute deployment plans and conduct regular checks on assets.

  • Plan and select outlets for promotions, implementing and evaluating their impact.

  • Deploy point-of-sale materials and activate outlets with customer drivers.

  • Collaborate with trade marketing for promotional proposals and follow up on implementation.

  • Gather and report on competitor activities, pricing, and promotional strategies.

  • Conduct regular market checks within the beverage industry.

  • Conduct routine problem-solving visits to all retailers in the territory.

  • Foster strong relationships with customers and line managers, ensuring Heineken Breweries is the preferred supplier.

  • Drive account development and maintain RQC management.

  • Provide daily reports on crate inventory and sales activities through the Area assigned

  • Participate in regional sales meetings as required and utilize sales tools for reporting on territory developments.

  • Ensure proper maintenance and safety of all company property assigned to the role.

  • Achieve sales volume objectives by brand and SKU for the assigned territory.

  • Execute approved sales schemes and ensure comprehensive product representation across all outlets.

  • Negotiate at retail outlets for visibility and POS materials to enhance sales performance.

  • Perform other activities as assigned by the supervisor.

Skills & Competencies

  • Language Skills – Base Town speaking language is mandatory 

How To Apply

Interested applicants can apply through: THIS LINK
Job Requirements Bachelor's Degree in any field of study with relevant work experience Duties and Responsibilities - Manage master data and oversee horizontal expansion. - Implement PICOS strategies and drive sales orders. - Manage forward stock and push essential SKUs while ensuring FIFO stock movement. - Collaborate with service providers to enhance performance. - Increase Heineken Breweries Point of Sale (POS) presence by actively prospecting and preparing commercial propositions for new outlets. How to Apply Click the apply button below

Deadline: Aug 26, 2026, 12:00 AM

Location: , Mojo

Amount: 1