Job Summary

The Sales Representative is responsible for driving vehicle sales performance by delivering a best-in-class customer experience and executing the dealership’s sales strategy. The role involves proactively identifying sales opportunities, converting leads into sales, and ensuring seamless end-to-end customer engagement from initial inquiry through vehicle delivery and aftersales follow-up.The position plays a critical role in strengthening brand positioning, increasing market share, and building long-term customer relationships in both retail and corporate segments.

Job Requirements

Education:-

• MSC/MBA or Bachelor’s Degree in Automotive Technology, Mechanical Engineering, Business Administration, or with related field of study.

Experience

• Minimum of 5 to 7 years of experience in automotive sales or high-value product sales in a dealership company.

• Experience in fleet, corporate, or institutional sales is an added advantage 

• Proven track record of meeting or exceeding sales targets 

Duties and Responsibilities

Sales Planning & Target Achievement

• Achieve and exceed monthly, quarterly, and annual sales targets as defined by management 

• Develop and implement personal sales plans aligned with dealership goals 

• Maintain a healthy sales pipeline with accurate forecasting of potential deals 

• Monitor individual performance against KPIs and take corrective actions when required 

 Lead Generation & Prospecting

• Actively generate leads through multiple channels including showroom walk-ins, referrals, cold calling, field visits, and digital platforms 

• Identify and develop new business opportunities within retail, SME, corporate, NGO, and government sectors 

• Build and maintain a structured prospect database for continuous engagement 

• Conduct regular follow-ups to convert prospects into confirmed sales 

 Customer Engagement & Needs Assessment

• Greet and attend to customers in a professional and timely manner 

• Conduct detailed needs assessments to understand customer preferences, budget, and intended vehicle use 

• Recommend suitable Geely models based on customer requirements 

• Provide clear, accurate, and transparent information at all stages of the sales process

 Product Presentation & Demonstration

• Deliver professional and engaging product presentations highlighting key features, benefits, and competitive advantages 

• Conduct test drives in accordance with dealership policies and safety standards 

• Explain technical specifications, fuel efficiency, safety features, and technology systems 

• Position Geely vehicles effectively against competitor brands 

 Sales Negotiation & Closing

• Prepare accurate quotations and financing options tailored to customer needs 

• Negotiate pricing and terms within approved dealership guidelines 

• Handle trade-in discussions where applicable 

• Close sales efficiently while ensuring customer satisfaction and profitability 

• Coordinate with finance institutions, insurers, and internal departments to finalize transactions 

 Vehicle Delivery Process

• Ensure timely and smooth vehicle delivery in line with dealership standards 

• Conduct a comprehensive vehicle handover, including explanation of features, warranty, and service schedule 

• Ensure all documentation is complete, accurate, and signed 

• Deliver a positive and memorable customer experience at handover 

 Customer Relationship Management (CRM)

• Maintain accurate and up-to-date customer records in the CRM system 

• Follow up post-delivery to ensure customer satisfaction 

• Build long-term relationships to encourage repeat business and referrals 

• Handle customer complaints or concerns promptly and professionally 

 Sales Administration & Reporting

• Prepare and process all sales documentation, including contracts, invoices, and delivery notes 

• Ensure compliance with company policies and regulatory requirements 

• Submit daily activity reports, weekly pipeline updates, and monthly performance reports 

• Maintain proper filing and record-keeping systems 

 Marketing & Brand Promotion

• Participate in marketing campaigns, exhibitions, roadshows, and promotional events 

• Support showroom merchandising and vehicle display standards 

• Utilize social media and personal networks to generate leads and promote products 

• Act as a brand ambassador for Geely at all customer touchpoints 

 Compliance & Professional Standards

• Adhere to dealership policies, ethical standards, and sales procedures 

• Maintain a professional appearance and conduct at all times 

• Ensure confidentiality of customer and company information 

• Comply with all legal and regulatory requirements related to 

Key Performance Indicators (KPIs)

• Monthly and annual vehicle sales volume 

• Revenue and gross profit per unit 

• Lead generation and conversion rate 

• Customer Satisfaction Index (CSI) 

• Customer retention and referral rates 

• Accuracy and timeliness of reporting 

• Test drive to sales conversion ratio 

Working Conditions

• Primarily showroom-based with frequent direct customer interaction 

• Requires flexibility to work weekends, holidays, and extended hours 

• May involve outdoor sales activities, field visits, and travel for events 

• Performance-driven environment with sales targets and deadlines 

Skills & Competencies

Technical Competencies

• Strong understanding of automotive products and sales processes 

• Ability to explain technical vehicle features in a customer-friendly manner 

• Proficiency in CRM systems and Microsoft Office applications .

Behavioral Competencies

• Excellent communication and interpersonal skills 

• Strong negotiation and closing abilities 

• Customer-focused with high service orientation 

• Results-driven and self-motivated 

• High level of integrity and professionalism 

• Strong organizational and time management skills 

• Ability to work under pressure and meet deadlines 

How To Apply

Applicants who fulfill the above-mentioned criteria could submit your application and CV along with supporting documents via email: hr@kerchanshe.com with the subject line "Sales Representative’’

Job Requirements Master's Degree or Bachelor's Degree in Automotive Technology, Mechanical Engineering, Business Administration or with related field of study with relevant work experience. How to Apply Submit your application and CV along with supporting documents via email: hr@kerchanshe.com with the subject line "Sales Representative’’.