Job Summary :- The Senior Field Sales Engineer will lead the promotion and sales of agricultural machinery across Ethiopia by combining technical expertise with strong field-based sales execution. The role focuses on engaging commercial farms, unions, cooperatives, NGOs, and government-supported agricultural programs, while adapting solutions to local farming practices, financing constraints, and infrastructure realities.

Key Responsibilities :-

• Drive sales of tractors, harvesters, implements, and related machinery across the territory.

• Identify and develop business opportunities with: 

  • Commercial farms and large-scale investors 

  • Farmer cooperatives and unions 

  • NGOs and international development organizations 

  • Government agricultural programs and bureaus 

• Conduct on-site demonstrations in rural areas, showcasing machinery performance under local conditions 

• Advise customers on appropriate machinery selection based on land size, crop type (coffee, wheat, maize, sesame, etc.), and terrain

• Build and maintain long-term relationships with key stakeholders, including cooperative leaders and regional officials 

• Prepare quotations, tenders, and proposals, especially for institutional and NGO procurement processes 

• Support customers in accessing financing options (banks, leasing companies, government-supported credit schemes where available)

• Work closely with after-sales and workshop teams to ensure proper delivery, commissioning, operator training, and maintenance follow-up 

• Monitor competitor activities (e.g., Chinese, Indian, and Turkish machinery suppliers) and provide market intelligence 

• Represent the company at agricultural exhibitions, field days, and regional trade fairs 

• Ensure timely reporting of sales pipeline, forecasts, and field activities 

Performance Indicators (KPIs)

• Annual and quarterly sales revenue targets achieved 
• Number of tractors/machines sold per region 
• Growth in institutional (NGO/government/cooperative) sales 
• Customer satisfaction and repeat business 
• Effectiveness of field demonstrations and conversion rates 

Working Conditions

• Extensive travel across rural Ethiopia with up to 60% field time 
• Work in remote areas with limited infrastructure 
• Frequent overnight stays in regional towns 
• Intensive activity during peak agricultural seasons (planting and harvesting periods) 

Qualification and Skills

Education:-

• Bsc in Agricultural Engineering, Mechanical Engineering, or related field.

Experience:

• Minimum of 5–8 years of experience in agricultural machinery, heavy equipment, or automotive field sales in Ethiopia.

• Experience working with cooperatives, unions, or public/NGO procurement is highly desirable 

Skills 

• Strong understanding of Ethiopian farming systems and regional agricultural practices 

• Proven track record in achieving sales targets in a field-based role 

• Fluency in Afaan Oromo & Amharic is required; knowledge of other local languages is a strong advantage 

• Good working knowledge of Microsoft Office (Excel, Word, PowerPoint); CRM experience is a plus 

• Valid Ethiopian driving license with strong off-road driving capability 

Key Competencies

• Strong technical and practical understanding of agricultural machinery 
• Ability to translate technical features into economic value for farmers 
• Relationship-building with diverse stakeholders (farmers, unions, officials, NGOs) 
• Negotiation and tender management skills 
• Adaptability to rural field conditions and challenging environments 
• High level of initiative and accountability

Applicants who fulfill the above-mentioned criteria could submit detailed curriculum vitae along with supporting documents/credentials accompanied by cover letter addressing hr@kerchanshe.com with the subject line "Senior Field Sales Engineer ’’and submit within seven working days from April 14,2026 up to April 21,2026. Job Requirements Bsc in Agricultural Engineering, Mechanical Engineering, or related field.Minimum of 5–8 years of experience in agricultural machinery, heavy equipment, or automotive field sales in Ethiopia.Experience working with cooperatives, unions, or public/NGO procurement is highly desirable  How to Apply applicants can submit their CV and relevant documents through the provided e-mail