As a Senior Marketer, you will be the strategic lead for our omni-channel marketing initiatives. Your mission is to create a seamless customer journey that drives both high-intent digital traffic and physical retail footfall. You will oversee a multi-million dollar budget, manage a team of specialists, and leverage cutting-edge MarTech to scale our brand’s market share.

Duties and Responsibilities:

1. Strategy & Planning

• Develop and execute the annual and quarterly marketing and commercial strategies, making sure digital initiatives support retail performance.

• Keep a pulse on the market through research, competitor analysis, and pricing reviews to guide campaigns and outlet tactics.

• Manage marketing budgets, making every dollar count across ads, promotions, and retail activities.

• Prepare integrated reports combining outlet sales performance, digital metrics, and campaign results for senior management.

•  Drive cost-efficiency in all marketing and retail operations, constantly seeking ways to maximize Return on Marketing Investment.

2. Digital Marketing & Content Leadership

• Own the company’s entire digital footprint, from the website to social media, to boost brand visibility and generate qualified leads.

• Oversee the creation and promotion of engaging content posts, graphics, videos, product sheets across all platforms.

• Track performance metrics (reach, engagement, conversions, web traffic), analyze trends, and optimize campaigns for better results.

• Support targeted digital and traditional advertising campaigns, managing content calendars and creative planning.

3. Sales Outlet Management

• Ensure smooth daily operations and profitability of all designated sales outlets/showrooms.

• Set and monitor sales targets, coaching teams to achieve and exceed them.

• Maintain high standards for visual merchandising, branding, and customer experience in all physical locations.

• Coordinate closely with logistics to manage inventory, minimize stockouts, and ensure timely order processing.

• Oversee accurate order fulfillment from quotation to delivery.

4. Customer Service & Relationship Management

• Handle complex customer inquiries and complaints professionally, across both digital and retail channels.

• Ensure outlet staff are fully knowledgeable about all products, specifications, and promotions.

• Follow up with customers to foster repeat business and gather feedback to improve products and services.

5.Business Development & External Relations 

• Actively seek new business opportunities through market visits, networking, and direct customer outreach, acting as the primary representative for key commercial accounts (this includes the necessary outdoor work).

• Manage the full lifecycle of all commercial tenders and B2B proposals, including preparation, submission, negotiation, and subsequent contract finalization.

• Build and maintain robust relationships with key commercial partners, vendors, and strategic external stakeholders to support business growth objectives.

6.Sales Outlet Management (Team Development):

Mentor, train, and performance-manage the retail sales staff, fostering a high-performance culture focused on sales conversion and customer satisfaction.

Job Requirements

• Experience:

  • Minimum 5–8 years of progressive experience in marketing, with a strong focus on Digital & Retail Marketing

  • Candidates with 5 years of experience plus an MBA will be considered

• Education:

  • Bachelor’s degree in Marketing, Business Administration, Management, or a related field from a recognized / reputable university

How To Apply

Interested candidates are invited to send their CV to betelhemmekonen@azpipe.com with the subject line:
Senior Marketer (Digital & Retail Focus)

• Applicants with a portfolio demonstrating relevant work are strongly encouraged to include it.

• Proven experience in digital marketing is highly preferable and will be given priority consideration.

Job Requirements Bachelor’s Degree in Marketing, Business Administration, Management or in a related field of study with relevant work experience Duties and Responsibilities: - Develop and execute the annual and quarterly marketing and commercial strategies, making sure digital initiatives support retail performance. - Keep a pulse on the market through research, competitor analysis, and pricing reviews to guide campaigns and outlet tactics. - Manage marketing budgets, making every dollar count across ads, promotions, and retail activities. How to Apply Submit your application and CV along with supporting documents via email: betelhemmekonen@azpipe.com