Senior Marketing Manager
Position:
Organization: FG BUSINESS GROUP
Not Specified
FG BUSINESS GROUP 8085
VACANCY ANNOUNCEMENT
Location: Addis Ababa, Ethiopia | Application Deadline: September 30, 2026
3. Senior Marketing Manager
Company
FG Business Group 8085
Department
Marketing C Business Development
Location
Addis Ababa, Ethiopia
Employment Type
Full-Time
Work Arrangement
On-site
Job Level
Senior Management
Experience
6+ Years
Vacancy
1
Reports To
General Manager / Executive Management
Application Deadline
October 03 , 2026
About FG Business Group
FG Business Group 8085 is a growing and innovative organization with diverse business interests in Addis Ababa. The Group is focused on strengthening its market presence, customer relationships, digital capabilities, and business growth across its diversified operations.
Job Summary
The Senior Marketing Manager will lead the development and execution of integrated marketing strategies across the Group’s diverse business interests, covering brand strategy, digital marketing, market development, customer acquisition, campaigns, sales support, analytics, team leadership, and budget management.
Strategic Marketing & Branding
Develop and implement the annual marketing strategy, plans, budgets, and KPIs.
Lead brand development, positioning, corporate identity, and market-visibility initiatives.
Coordinate marketing strategies across business units and sectors.
Conduct market and competitor analysis to identify growth opportunities.
Ensure consistent brand communication across relevant channels.
Digital Marketing & Customer Acquisition
Develop and oversee digital marketing across social media, websites, search, email, online advertising, and other channels.
Lead customer-acquisition, lead-generation, engagement, and conversion initiatives.
Monitor digital performance, conversion rates, engagement, traffic, leads, and marketing ROI.
Identify emerging digital marketing trends and technologies.
Campaign & Market Development
Plan, execute, and evaluate integrated advertising, promotional, activation, and customer-engagement campaigns.
Develop strategies for market expansion and customer-segment development.
Use market research and customer insights to improve products, services, campaigns, and customer experience.
Build relationships with strategic marketing, media, technology, and business partners.
Sales & Business Development Support
Work with Sales and Business Development teams to generate qualified leads and support revenue targets.
Develop marketing programs aligned with sales objectives.
Monitor lead generation, conversion, customer acquisition, and revenue contribution.
Provide sales teams with marketing materials, customer insights, and market intelligence.
Team Leadership
Lead, supervise, coach, and develop marketing personnel and assigned Sales Officers.
Set team objectives and individual KPIs.
Monitor performance and provide coaching and feedback.
Promote creativity, accountability, collaboration, and results-oriented performance.
Budget & Agency Management
Prepare and manage the annual marketing budget.
Monitor expenditure and marketing ROI.
Manage advertising, creative, media, digital, and other external suppliers.
Evaluate agency performance against agreed objectives.
Reporting & Analytics
Prepare regular marketing performance reports for the General Manager and Executive Management.
Track leads, conversion, customer acquisition, revenue contribution, campaign ROI, digital engagement, brand visibility, and customer satisfaction.
Use data and analytics to improve marketing decisions and campaign performance.
Job Requirements
Minimum Qualifications & Experience Education
Master’s Degree in Marketing Management, Business Administration, Strategic Marketing, or a related field.
Bachelor’s Degree in Marketing, Management, Business Administration, or a related field.
Professional certifications in Digital Marketing, Brand Management, Marketing Analytics, or related disciplines are an advantage.
Experience
Minimum 6 years of progressive experience in marketing management, strategic marketing, brand management, or a related senior marketing function.
Proven experience as Senior Marketing Manager, Marketing Manager, Brand Manager, Marketing Lead, or equivalent.
Experience in diversified business groups and/or technology-enabled business environments.
Strong experience in digital marketing and modern marketing ecosystems.
Proven experience managing teams, budgets, campaigns, agencies, and strategic partnerships.
Ability to connect marketing activities with measurable business and revenue outcomes.
Required Skills & Competencies
Strategic marketing and brand management
Digital marketing and customer acquisition
Market research and competitive analysis
Campaign planning and execution
Lead generation and conversion
Marketing analytics and ROI measurement
Sales and business-development support
Team leadership and performance management
Budget and agency management
Strategic partnerships
Customer experience
Communication and presentation
Negotiation and stakeholder management
Analytical and decision-making skills
Key Performance Areas
Marketing-generated leads
Customer acquisition and conversion
Revenue contribution from marketing
Digital marketing performance
Campaign ROI
Brand visibility and market growth
Customer engagement and satisfaction
Sales-support performance
Achievement of marketing KPIs
Marketing budget effectiveness
Team performance and productivity
How To Apply
Interested and qualified candidates should submit their updated CV to FGVacancy8085@gmail.com with the subject “Senior Marketing Manager – Application” by September Oct 03 , 2026.
Salary: Negotiable based on qualifications and experience.
Deadline: Oct 3, 2026, 12:00 AM
Location: , Addis Ababa
Amount: 1